The story of Amlè, a company of jewelry from Campania, starts from Santa Maria Capua Vetere, in the province of Caserta.
In a few years, thanks to a concept that blends stylistic knowledge and careful cultural and artisanal research, it has become Sherif de mode in Paris and official representative of Made in Italy in the jewelery sector.
The sole director of the company is Marisa Angelucci, a multifaceted and tenacious woman. Start with an antique shop where the most strange and original objects are in a shop window that enchants the passer-by with settings of great emotional surrender, full of suggestion. Objet d'antan and new but filtered by the sensitivity and pride of an indefatigable explorer.
Subsequently Marisa is dedicated to the creation of artisanal jewels of great taste. It is hard to imagine a more suitable person in this ambition; in his creations, he researches and reinterprets in a modern key all those elements that have always been part of the Campania tradition of craftsmanship.
So today hand-painted miniature tambourines, terracotta heads, waxed fruit, ex voto obtained from authentic Bourbon molds, all hand-trimmed, enrich creations combined with raw Mediterranean corals, baroque pearls and semi-precious stones to ensure that from every piece born a real jewel, but above all also a work of art.
If today Amlè is a flagship in a South too many times apostrophized as a cradle of inept and indolent is because he had the courage to go into a sea of tendencies, where even the big reeling; is a brand that speaks the contemporary language and those of its first buyers are today a very high-profile client with whom it has established very close relations based on an exchange of mutual respect. His autonomous and original path continues to move forward with a tenacious and tangible vocation.
Products that find inspiration in the search for international trends, but also in ancient culture.
The opulence of Santa Maria Capua Vetere, apostrophized by Cicero "l'altera Roma", the other Rome for its importance and splendor, a town in the province of Caserta with an ancient manufacturing tradition that evokes centuries of splendor, has meant that in the Amlé laboratory, model of city above the city, many hands are able to create unique and collectible pieces that express the excellence of Made in South Italy tailoring jewel in the world.
Innovation, quality, and internationalization are the three principles that inspire Amlè's key to success. Exclusive creativity, top-level skills and technological innovation are combined: the result is innovative and quality craftsmanship.
Research and innovation, also of marketing, are at the base of the creative project of Amlè jewels.
Amlè is constantly present in the international press of the fashion industry and participates in the most important jewelery fairs in the world to meet potential buyers and its usual customers.
Amlè's manufacturing creativity is enriched and structured by a series of new skills: knowledge of the market, study of trends, attention to contemporaneity, contamination with art, design and fashion, connectivity, web marketing and new distribution strategies.
The birth of a jewel starts from the historical-artistic research, and from the desire to create an object that encompasses art, culture and originality. The profound knowledge of the styles and techniques of ancient jewelry, modern sensibility and artistic talent come together in the Amlè creation.
The continuous search for new trends, the most precious fashion, but also a wide selection of the jewels of the tradition of our land such as coral, cameos and silver.
Starting from the design idea, we proceed with its development through the execution of the graphic sketch, which at first is always handmade, simulating the jewel in its real sizes and proportions.
Each draft must face a long process before it can become the concept to which the whole team will work. The details of the product will be strictly examined so that the latter is in line with the brand and with the market trends.
The implementation phase focuses on emotions. The creation work and the project are organized around sensations, synthesis images and key words related to the concept itself, result of the analysis of market trends. Each Amlè jewel is the synthesis of a careful analysis of the reference market, but also the result of the emotions, the passion and the sensations that every jeweler of Amlè can transmit in every jewel. And that's why some pieces are unique, just like our emotions.
MATERIALS AND ELEMENTS
Amlè soon realized that focusing on other elements could have been even more rewarding. It begins to detach itself from even the delicious creations in semi-precious stones that marked the beginnings to deal with something truly unusual: the horn.
In the company there is a new enthusiasm for this all-natural material that immediately presents itself as the fulcrum of a transformation and a modernity that have then developed a precise connotation in the brand, bringing it to very high levels in a lively but volatile market. While everyone, therefore, points to tradition, Amlè understands the new needs that emerge in the world of luxury and launches its challenge with a progressive removal from the usual materials destabilizing not just the goldsmith sector.
If today the horn is the most sought after is therefore merit of Amlè that, rather than inventing fashions, makes its jewels live a singular modernity. Even when it is characterized by the addition of rare period details.
The idea of inserting the tambourine has its roots in the research and rediscovery of the history of Naples and of the Neapolitan craftsmanship.
The tambourine, typical of the Neapolitan tradition, was used only as a musical instrument especially in tarantella, shaking it to make the cymbals clink or by striking the hand or fingers on the skin or by beating the palm of the hand on the edge.
Amlè's innovation consists in making miniature tambourines, so that they can be inserted into jewels.
They fully reflect the invoice of the traditional tambourine: the wood is rolled around a metal mold and then glued; in it are then drilled holes for the subsequent insertion of the cimbalini (rattles), consisting of "plates" in metal. The goatskin is worked and then cut, positioned and glued on the wooden crown until completely dried.
On some tambourines, famous Neapolitan proverbs and sayings are written by hand, but also phrases taken from the most famous songs of the Neapolitan classical repertoire.
Other tambourines are instead painted by hand; on them are reproduced, in miniature, the famous gouache of the Neapolitan 700 tradition. They are often finished with handmade cotton braids.
The transformed tambourines are ready to become jewels: mounted with gilded or burnished silver 925, combined with coral and semiprecious stones, they become earrings and pendants to attach to Amlè necklaces.
The molds and the ex voto:
From the desire to create an object that encompasses art, culture and originality, the molds and the ex voto appear in the Amlè collections.
The ex voto derive their origin from the popular religiosity and the ancient goldsmith work of Naples and are the expression of a gift offered by grace received.
Amlè makes them become jewels, reinterpreting their historical and symbolic meaning in a modern way.
The research and the subsequent discovery of vintage ex voto, but above all original period molds, sets this process in motion.
The ex voto to be included in the jewels are made from these molds.
The processing technique is typical of the Neapolitan goldsmith tradition: the artisan mold is made from a hand-rolled 800 silver plate; the molding to the barbell, with the use of the original molds, and the trimming are done by hand.
The elements thus obtained are mounted in gilded or burnished silver 925 and combined with pearls, semi-precious stones and coral creating jewels.
In constantly pursuing the aim of enhancing the cultural traditions of the territory to which it belongs and to draw from them new creative lymph, Amlè signs the new "Madonne" project.
Thus a whole collection is born, whose creative spark starts from a collection of Marisa Angelucci of religious medals representing Madonnas dating back to the 1930s.
Amlè cleverly transforms, through an entirely handmade production process, the sacred object into a jewel that can effectively interpret the symbolic and religious significance of medals in a modern and secular way, taking into account the fashion trends and the style of the brand.